Simplify Your Experience

From staging your home, to setting the price, to showing it to prespective buyers, the Cheryl Brenna Group will guide you through the entire process.

Pricing Your Home

Correctly pricing your property is critical. Price your home too low and you'll lose money; price it too high and buyers will shy away. The Cheryl Brenna Group will give you a Competitive Market Analysis to help you determine the value of your property, as well as give advice on the condition of the present market.

Promoting Your Property

Effective advertising and marketing are essential when selling your home. From descriptive, colorful ads to professional virtual tours, the Cheryl Brenna Group is able to attract potential buyers. Promotional campaigns work best when the home is priced right, the home is properly prepared, and the market favors sellers. Competition and financing can also affect the success of a promotional campaign.

Prepare Wisely

The improvements put into your home will impact the buyer's first impression, but never underestimate the power of a positive showing. The Cheryl Brenna Group can advise you on simple and inexpensive ways to prepare your home for a showing - using thier unique Home Composing services.

Money Matters

Today’s buyer is well informed and price sensitive. A property that is priced over the market can often deter buyers who are serious about finding a property. If the property is under-priced, it most likely will sell quickly--to the detriment of your net proceeds. Care and research should be taken when establishing the original listing price.
There are many factors that will affect the selling price. The following should help you determine the price you can expect to receive:

• What are the prices (listing and selling) of similar homes in your area?
  
• What is the size, layout and condition of your home?
  
• What is the location of your home, are you in a desirable area that is in demand?
  
• Does your home have amenities that are currently popular in the marketplace?
  
• What is the estimated appraisal?
  
• What is the experience of your Realtor?
  
• Is it a buyers' market or a sellers' market?

Look objectively and unemotionally at your home, not as your home, but as a product to be marketed. Be aware of what you can and cannot change about your home. This knowledge will allow you to concentrate on those items that will bring the highest rewards. Ask about Cheryl Brenna Group's unique Home Composing services - the perfect way to stage your home for a fast, profitable sale.

First Impressions

The first thing a potential buyer sees is your home from the street - the first impression called "curb appeal." Take care to:

• Remove any junk or clutter from the yard.
  
• Have a clean, crisp lawn (a bit of fertilizer makes for a greener lawn).
  
• Trim shrubbery and hedges.
  
• Wash decks and porches make sure they are stained or painted.
  
• Clean and paint or stain your front door.
  
• All exterior lights should be operational.
  
• Exterior windows should be clean and operational.
  
• Clean out gutters and downspouts.
  
• Walkways should be swept and free of snow or ice during winter.
  
• Make sure the garage door is closed.

Through Open Doors

Most buyers do not have a vision - so help them. Present your home dressed in its best! Here are some minor investments which may have some major returns.

Paint - when it comes to preparing a house, painting gives you the best return for money spent.

Flooring – at the very least, all carpeting needs to be steam cleaned. Any worn, stained or foul smelling carpet should be replaced. Any flooring that is cracked or damaged should be replaced, if possible.

Clutter – If something is not necessary for your day-to-day life, box it up and store it or throw it out!

Closets – Closets need to be neat, clean, and organized.

Cleaning – the cleaner, the better. Dusting, washing, waxing, polishing everything will always make a good impression.

Lights – clean the fixtures and make sure the bulbs work.

Windows – replace any cracked windows.

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Entryway :

• Clean and polish everything.
  
• Make sure it is well lit.
  
• Make sure it is clutter free.

Bedrooms:

• Arrange the furniture for the flow of traffic.
  
• Make sure it is clutter free.

Living Room/Family Room/Den:

• Arrange the furniture for the flow of traffic and to give the illusion of space.
  
• Remove ashes from fireplaces and woodstoves.
  
• Make sure all light switches work.
  
• Clean the drapes
  
• Polish, mop the floors.

Storage Areas:

• Basement, Garage, Attic
  
• Remove all junk and clutter
  
• If the basement is damp or musty, try a dehumidifier.
  
• Make sure these areas are well lit.

Kitchens are under close scrutiny:

• Clean the exterior of all appliances, including the stove hood filter.
  
• Clean counter tops and cabinet faces: the shinier, the better.
  
• Clutter free
  
• Remove magnets and messages from the front of the refrigerator.
  
• Clean floor, consider replacing if it is worn.
  
• If you have ceramic tile, make sure the grout is clean and white.

Bathrooms are also extremely important:

• If faucets drip, repair or replace them.
  
• Remove stains from all fixtures.
  
• Make sure all lights have the highest wattage safe for each fixture.
  
• Put out fresh, clean towels.
  
• Check ceramic tile, make sure the grout is clean.
  
• Remove any evidence of mildew.
  
• Make sure drains are clog free.
  
• Shower doors should sparkle.

Finishing Touches

Most of the time you will be given at least a couple of hours notice before showing your home. Before you show your home add these small but important finishing touches. Your home will then put its best foot forward!

Light and Bright – whether day or night, a lit house gives a “welcome home” impression. So turn on all the lights, indoor and outdoor. Open all curtains and drapes to let in maximum light. Your home looks more cheerful and it also prevents harsh shadows.

Out of Sight – prospective buyers may feel like intruders if you are home during a showing. Allow the Cheryl Brenna Group the opportunity to speak freely with buyers and emphasis your home’s best features. If possible, take a walk, visit the library, go shopping or take the kids to the park. If you cannot leave, try to remain out of sight and do not accompany the buyers from room to room.

The Scent of Success – Scented sprays are too obvious and may be found offensive. For a pleasing fragrance, add a few drops of vanilla extract on a stove burner or boil water and add some cinnamon. Refrigerator cookies are quick and easy to bake, as well as lighting a scented candle prior to a showing. Both will make your home more attractive.

Waste Not – Empty the trash in the kitchen and any other waste baskets before a showing. Garbage does not send a positive message, even in small amounts.

Comfort Counts– Make sure the thermostat is set such that the house is at a comfortable temperature. Turn off the television and turn soft, melodious music on.

Pets – It is best to try and take your pets with you while your home is being shown. If that is not possible, at least keep them outside. Animals under foot will put a damper on a showing.

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Once an offer is made, if you intend to accept the offer, or make a counter-offer, do it as soon as possible. Realize that at any time prior to accepting or countering, a buyer can withdraw their offer.

When you make changes to an offer, they require written approval of all parties for the contract to be enforceable. Know that even minor changes facilitate the opportunity for either the seller or buyer to change their mind.

Closing

To put it simply the last part of the home selling process is closing. It is the time between signing the purchase contract (once an agreement on price and terms has been reached) – and the day the deed is actually recorded transferring title. Once everything is signed, then escrow closes and your home is sold.

Moving On

It doesn’t matter if you have moved once or several times, it is never an easy task. There is a lot of emotion associated with selling a home. So on to a new adventure. The following are some tips you may find helpful.